New polish alert!!! Let's just take a moment...to stare at this beautiful bottle...with it's wooden handle... Ok, about this brand:
While creating color stories for shoes at a major American footwear company, Aja Frierson became obsessed with how small pops of color enhance an entire look. At the same time, she fell in love with the ritual of painting her nails, but found that traditional nail polish left her nails weak and damaged. Aja set out to create an alternative. After two years and many rounds of experimenting to develop the perfect formula, the first Habit collection was born in June of 2013.
Habit gives you the gorgeous color you crave AND strengthens your nails, all without the harmful chemicals found in other brands.
Habit naturally strengthens nails with Myrrh extract. Myrrh reinforces nails to give them more flexibility without the brittleness you get from chemical nail hardeners. Myrrh is also anti-inflammatory, anti-bacterial and anti-fungal.
Habit is free of Formaldehyde, Toluene, Dibutyl Phthalate (DBP) and Camphor, and is made without animal testing.
Habit is packaged as sustainably as possible. We are the only nail polish made with a bamboo overcap. It adds to the beauty of our polish and means that we use less plastic. Habit is packaged in FSC Certified paperboard produced through sustainable forestry.