Had to buy a new blow dryer (with a comb attachment) and I picked this one because it was the only one at Ulta, lol. I paid $29.99 but it's a whooping $27.99 now, lol. Any who, I love this...WHY? Because it's smaller and powerful (yes, seriously...my lights flickered every time I turned it on). Also, it took less strokes to get it blown out. For more info, read here! To purchase from Ulta, click here!